1. Define the seller objective
Maximum price, speed and certainty, and highest net proceeds are related—but not identical—objectives. Kenneth starts by identifying which outcome controls the strategy.
2. Build the evidence-based price
The comparative market analysis evaluates currently listed competition, recent and closed sales, days on market, concessions, buyer financing, condition, and appraisal support.
3. Discover value before launch
- Repairs, paint, lighting, landscaping, and staging.
- Use, zoning, parking, expansion, rental, or renovation narratives that can be presented accurately.
- Buyer financing paths that may expand—or limit—the qualified audience.
4. Produce the marketing assets
Professional photography, property-specific copy, neighborhood positioning, brochure content, social campaigns, open-house materials, and a lead-capture destination.
5. Manage showings as data
ShowingTime, lockbox activity, open-house traffic, agent comments, buyer objections, and competing inventory are reviewed and translated into recommended action.
6. Score and negotiate offers
The highest offer is not always the strongest. Review net proceeds, lender strength, down payment, appraisal language, inspection exposure, closing timeline, contingencies, and probability of performance.